Support snowboarding buy from your local shop

Now it can’t be said that I don’t grumble, as I do like a good moan, but also like to think I am very good at letting my fellow man be himself without ridicule, a trait that is almost a necessity in this job.

I am also (if you hadn’t noticed) very passionate about my snowboarding as to me it is not just a sport, but also a lifestyle and way of life and has over the years been a great medium by which I have met many great like minded folk.

As a result I can be a little protective of our sport and how it is portrayed, which has over the last few years led me to dislike a number of companies for their blatant use of the snowboard bandwagon as a marketing tool. However, whether this is something I have either gotten used to or that now snowboarding is mainstream and not the cool new thing anymore, I have not recently noticed mamy examples of such behaviour. That is until today.

I spend a lot of my weekend time at the airport, some of you may have noticed the weekend regularity of my posts, and today I noticed a lady walk past with a Jack Wills board bag. Now I am familiar with the brand but not greatly ( I don’t own any) and have nothing against them or even their decision to make and sell a very snowboard specific product. Or even that it doesn’t fit in any way their normal product line of their brand statement, that they ‘’create fabulously British goods for the university crowd, drawing inspiration from Britain’s rich history and culture. Clothing authentic and relevant for today’’

What really got me is that it was a super simple sleeve bag with a shoulder strap, no padding or anything that would make it more than a bag that can fit a snowboard in, certainly of much less quality than the free bag pretty much any snowboard shop in the UK would give you with the purchase of a new board.

Now that they would use this poor girls brand loyalty to advertise themselves to the snowboard and ski market annoys me, but to get her to pay for the pleasure of owning this bag at a hugely over inflated price is just plain rude.

A standard padded sleeve bag that you can buy from and branded by your local shop will sell for about £30, Jack Wills had their basic board sac on sale on their website for £129, admittedly it is now reduced to £79. Now I do feel for the poor girl who by being loyal to what could be her favourite brand has bought something that benefits them far more than her or the sport associated to it. If she had gone to her local snowboard shop she would have ended up with something that not only does the job better but been hell of a lot cheaper.

The moral being, support your local snowboard shop, because they support you.

I don’t think it even looks that nice.

The week that was our snowboard camps

On 11th December, 25 snowboarders rocked up on the doorstep of two of our chalets in Morzine for the Just Performance Lab and the Just 4 Girls snowboard camp.

Having been blessed by great snow and then cursed by rain the week before the camps we were slightly unsure of what to expect when the lifts opened again in Avoriaz on the Saturday. We were pleasantly surprised at how good conditions were, although the off piste was a no, the pistes were perfect for the first couple of lessons with instructors Dave & Tammy from Mint. The week started with getting straight down to technical progression for both the Just4Girls and Just Performance camps… breaking down the riding techniques and then building it up again, properly.

With both camps full we had a good mix of riding levels (with 4 coaching groups) and some great personalities. The Slopestyle party on Monday night in Morzine gave some of the boys the chance to brush up on their chat up lines as well others to win raffle prizes!
Mid week, right on cue, it snowed, allowing us to get more adventurous and test the new skills learnt over the previous days. There were a good number of campers who had never really ridden powder before… they thought they had, but when you’re getting first tracks off Cubore in Avoriaz it soon opened their eyes to what the good stuff is compare to those few turns at the side of the piste! New skills and techniques were adjusted accordingly to the off piste conditions and it was definitely the girls that got the best of the powder riding (hehehe)!

We took advantage of the fine snow and sunshine to bring Damien, our resident photographer, along and take some shots. This led to hunting out good terrain on which to bag a banger, and take it home to show mom! The photos can be seen on Facebook.

For the end of the week Mother Nature blessed us with an almighty dose of snow. So in preparation everyone waxed their boards (with Bluebird wax from their goodie bags!), or at least got shown how to, discussed the options and advantages of shifting your bindings back, borrowed longer boards from the Lib-Tech demo fleet and went to bed excited to see what the morning would bring.

And it brought snow, loads of it, easily 50cm… booyeah! There were strong winds and poor visibility, so to the trees was the cry and off we went. Even if you have ridden a fair bit of pow, over half a meter of light and fresh is still hard work to keep yourself going in. However there was no question, the grey conditions were irrelevant, it was an epic day all-round and tree riding a great experience for everyone.

The Perfomance Lab gang had Quiksilver pro rider James Stentiford along to show them what could be done if you’re as talented as he is (which is incredibly). That didn’t perturb them from teaming up against James and the Mint Team for a pro vs am competition through the Stash. Although there is some debate as to who won, the performance level was definitely raised a notch or two and the fun factor was off the hook!

The girls and Olly stepped it up laying lines all across Lindaret to make a finale of a route down under the Abricotine chair. A super fun off piste section that normally gets tracked pretty quick, however end of the day, they were the first down it. This may have something to do with the flat track to get to it, which when waist deep and untracked took some effort. But with a thirst for adventure the girls followed, a track was put in and waist deep first lines were scored. They made it to the lift 5 minutes before it closed it after a full day (9am start) in super deep snow. Laughing muscles were aching as much as the legs… true sign of a great day!
After such an epic powder day, there was zero desire to go dancing for an end of week party! Instead everyone enjoyed viewing of Damiens awesome photos, the various videos taken during the week, an award ceremony, a few ding repairs, drinks at the chalet and a well earnt good night sleep.

Now normally the story ends there, but due to snow in the UK and cancelled flights many had a night in Geneva, whilst others came back to Morzine and even got to shred another day!
Thank you to Quiksilver Bluebird and LibTech for their continued support of the Just Snowboard Camps. Thank you to the Keep a Breast Foundation and Herd Headwear for supporting the Just 4 Girls camps.

Bonne Annee

Now the dust has settled and the hangovers past, we would like to wish you all a truly happy new year and that 2011 brings you plenty of snowy days wherever you are.